Chief Phillip Whiteman Jr

Chief Phillip Whiteman Jr., Heove ve 'keso (Yellowbird), is a traditional Northern Cheyenne Chief, champion rodeo cowboy, award-winning recording artist, storyteller, and old-style grass dancer. A two-time Indian National Finals Rodeo World Champion and the first PRCA European Tour Champion, he has been recognized internationally for his horsemanship and cultural contributions, including his Medicine Wheel Model to Natural Horsemanship. His music and stories, such as the acclaimed Spirit Seeker CD, celebrate Indigenous traditions, while his community work—organizing events like the Fort Robinson Spiritual Breakout Run and Little Bighorn Commemoration Run—empowers youth and honors ancestors. Through his teachings, writings, and advocacy, including a published call in The Guardian to end genocide, he continues to elevate Indigenous resilience, horse medicine, and intergenerational healing.